Among YouTube's billions of active viewers, there is a broad community of musicians, music lovers, and non-musicians alike who are hungry for music education content that is simultaneously technical and relatable, informative and entertaining. With only a handful of influential channels dedicated to classical piano, there is enormous untapped potential for original, creative video content to reach broad new audiences. In this workshop, Ben Laude will present strategies for creating video content about classical piano, demonstrating ways to bring even advanced music concepts to life for popular audiences.